Information for Services and Agencies

Actions to Support Shetland (Households, Businesses, Community Groups) Through the Cost Pressure

This briefing provides information on what the Council is doing, with partners and communities, to support the Cost of Living Crisis.This focuses on the immediate support required, in recognition that medium and long term priorities are dealt with elsewhere, including through Shetland Partnership Plan and Our Ambition.

We Shine Brighter Together Communication Campaign

#WeShineBrighterTogether is a communications campaign, linked to the cost of living crisis, aimed at:

1) ensuring that the community knows what support and help are available in Shetland, and how to access it.

2) normalising and reducing the stigma around asking for, receiving and offering help and support.

While it is most relevant to those who are currently in need, it aims at capturing a wider audience which includes: those who are not currently but may need support in the future; those who may know someone who might need help; those who might not need help, but could do something to help. This audience cuts across all age groups and households as well as geographically.

The campaign uses social media, print, digital and location-specific media (e.g. Cinema, GP surgeries, Schools etc) to reach as much of this audience as possible.

You can find a campaign guide, alongside various campaign assets in the downloads from the right hand side of this page.

The We Shine Brighter Together campaign film is available to share on YouTube, and the Shetland Islands Council's Facebook page

Alongside short videos, the film is available for download here. If you would like to create your own Facebook or Instagram post using the campaign video, please email emma.perring@shetland.gov.uk to request crossposting rights to the video.